Mr Ivanov's "Vpravliat' mozgi" principle is, probably, quite collectible grotesque, but not taking conversation on Original Style of Fund seriously, associated with Pleasure to read the scientific text.
Moreover, I am not sure that Mr Ivanov's "eyeballing" truth in the terms of quasi-War with "bad" readers of high texts can produce human understanding of some new intuitive and semi-mathematical theorems of contemporary physics. Indeed.